Strong, Consistent Branding Sets Your Company Apart
The term “branding” is used in very different ways. Some use the word to refer to a company’s logo. Some see branding as the “personality” or “tone” of a company. Some use the term as an equivalent to “unique selling proposition” (USP). None of these definitions are wrong; in fact, they are all a part of branding.
Branding is the identity of the business. It is your values, your culture, your commitment to your craft. It is your customer service. It is your visual identity, including your logo. It is your positioning in the market. It is important to take control of your branding to shape how your business is perceived and create a positive customer experience.
Benefits of Good Branding
The thing about branding is that it will happen whether your business does anything to cultivate it or not. Wouldn’t you rather shape your own branding rather than have it shape you? Taking control of your company’s branding offers benefits such as:
Competitive Advantage
Stand out in a crowded marketplace and be recognizable among your competitors.
Trust
Consumers are more likely to purchase from a company they trust. Strong, consistent branding helps to build this familiarity.
Emotional Connection
Brands that successfully inspire emotion in a customer create stronger and more enduring relationships.
Customer Loyalty
When a customer has a positive experience with a company, that person is more likely to be a repeat customer and promote word of mouth referrals.
Employee Satisfaction
Company culture is one component of a company’s branding. Studies show that employees that work for a positive-minded company often experience higher morale, take greater pride in the workplace, and work more productively.
How We Can Help
Stradtner Strategic can help you define and refine your company’s branding. Contact us for the following services:
- Logo design
- Additional graphic design, such as business cards, brochures, flyers, signage, or web design
- Branding strategy coaching
- Voice and tone guide development
