Local media in Bloomington
Your Guide to Local Media in Bloomington, Indiana
For many local or regional businesses, advertising with local media may be a good fit for your marketing plan. Use the list below to discover media opportunities or helpful business associations in our area. In addition, because we understand small business budgets, we note free advertising opportunities like local events calendars or local Facebook groups that permit business promotion.
MagazineS
Bloom Magazine
Bloom Magazine is a culture and lifestyle magazine for Bloomington and surrounding areas. The publication contains high-quality photography and editorial content about local people, arts, culture, entertainment, homes and gardens, food and beverages, and more. With a reach of over 30,000 individuals, distributed to over 230 locations in Bloomington and Ellettsville, the target audience includes the adult population of Bloomington and south-central Indiana, as well as visitors to the region. Advertising opportunities include print ads or advertorials.
812.323.8959, ext. 2
Limestone Post Magazine
Limestone Post is an independent, non-profit magazine that features in-depth stories by local writers and photographers on pressing issues in the community, as well as the arts, outdoors, social-justice issues, and more. The audience of Limestone Post is split almost equally among adult age groups. As a non-profit, the magazine offers opportunities for tax-deductible sponsorship, which includes display ads placed on their website and underwriting, which is a donation toward coverage of specific topics, series of articles, or publishing support. The magazine also offers an events calendar free for businesses to submit their events.
https://limestonepostmagazine.com/
info@limestonepostmagazine.com
812.320.3519
The Ryder Magazine
The Ryder is a free magazine that promotes and celebrates arts and popular culture in Bloomington. The magazine is published 8 times annually and is distributed to over 250 locations in and around Bloomington and the Indiana University campus. The Ryder Magazine is connected to the Ryder Film Series, which as presented the best in international, independent, and classic American films in Bloomington for over 40 years. Advertising opportunities include placements of various sizes in The Ryder Magazine. Arts events can be submitted for free inclusion in the events calendar.
News
The Herald-Times
The Herald-Times is a daily newspaper serving Bloomington that covers local news, IU, local and state government, sports, entertainment, and other topics relevant to the community; the Herald-TImes is part of the USA Today Network, the largest local-to-national media and digital organization. Advertising opportunities include print and digital placements.
The Bloomingtonian
The Bloomingtonian features local news for Bloomington, as well as photojournalism from other locations. Advertising opportunities include digital ad placements on the website.
Indiana Daily Student
The Indiana Daily Student is an editorially independent, student-run news organization. The IDS prides itself on being a means to promote campus organizations and community businesses. The Indiana Daily Students sees engagement from 82% of a 47,000 student population as well 93% from faculty and staff at IU. Advertising opportunities include print and digital ad placements.
812.855.0763
RADIO
B97 Today’s Best Music, Hoosier Country 105
B97 is Bloomington’s #1-listened radio station with music ranging from current pop hits to “throwbacks of yesteryear.” The station reaches 7 counties, for a total population of more than 300,000 people. Over 70% of the listening audience is between the ages of 18 and 44. Hoosier Country 105 plays contemporary country music and reaches an audience primarily within the adult 25-54 range. Hoosier Country reaches 15 counties in south-central Indiana, for a population of more than 400,000 people. Ad opportunities include spots on the radio.
812.336.8000, ext. 32
Mid-America Radio Group
Mid-America Radio of Bloomington houses a number of radio stations: WCLS 97.7 The Sound Classic Hits, WVNI Spirit 95, WMYJ 100.5 Solid Gospel, WDCK K101 Country Classics. Advertising opportunities include spots on the radio.
https://www.wcbk.com/wmyj-1005.html
812.339.9700
WFHB Community Radio
WFHB 91.3 is an FM community radio station in Bloomington; the station is also broadcast at 98.1 in Bloomington, 100.7 in Nashville, and 106.3 in Ellettsville. WFHB is almost entirely volunteer-run, with a mission to “provide an open forum for the exchange and discussion of ideas and issues, and to celebrate and increase local diversity.” The listening audience spans 6 counties and is described to be “community-minded consumers and decision makers.” Because WFHB is a non-commercial radio station, it does not run traditional advertising; rather, businesses can support the station through underwriting, and the tax-deductible contribution will be acknowledged on air.
RADIO & TELEVISION
Indiana Public Media WFIU & WTIU
Indiana Public Media comprises WFIU Public Radio and WTIU Public Television, among other services. The radio station, WFIU, has been broadcasting since 1950, and the programming reaches 20 counties in Indiana. The television station, WTIU, a PBS television station owned and operated by Indiana University, serves over 600,000 households in 29 counties in west and south central Indiana. The audience is described to be “engaged and influential.” Advertising for Indiana Public Media comes in the form of a business partnership; this sponsorship could include radio, television, or online ad spots.
PODCASTS
No Dishes Media
No Dishes Media is an audio and video podcast that is dedicated to providing content about the food scene in Bloomington. Podcasts can be found on their website, any audio streaming service, YouTube, or Facebook. Between audio and video, episodes see several hundred viewers. Their social media presence also has a strong following with over 2,500 followers on Facebook and 1,100 on Instagram; reels of short episode clips reached more than 94,000 views for Season 4. Advertising opportunities include different sponsorship packages which could include business mentions and/or ads during episodes, acknowledgements on social media, and more.
Associations & Organizations
Bloomington Chamber of Commerce
The Bloomington Chamber of Commerce works to increase quality of life in Bloomington through the promotion of new business. Participation in the Chamber of Commerce signals a commitment to quality business practices, underscores your involvement in the community, and links your business to an influential network of more than 900 businesses and their employees in the Bloomington area. Member businesses receive access to cost-saving resources, marketing and advertising, networking opportunities, and more.
https://www.chamberbloomington.org/
812.336.6381
Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana. The organization “tells the story” of Bloomington and works with local partners to provide information about events, attractions, accommodations, and more to potential visitors. Visit Bloomington promotes the area through its website, social media, print visitor guides, a widely received newsletter, and more. Advertising opportunities include print ads in the annual visitors guide, which is also offered digitally. If you’re business is a “thing to do,” place to eat, accommodation, or other tourism-oriented attraction, it is worth reaching out to Visit Bloomington to be considered for inclusion in their promotions.
https://www.visitbloomington.com/
812.334.8900
LOCAL FACEBOOK GROUPS
Bloomington, IN – Shop Local!
This group of over 4,000 members describes itself as “a place to connect to local businesses and get recommendations” for the purpose of promoting local shopping. Businesses may promote themselves with 1 post per week and must adhere to group rules.
