Craft a Plan for Successful Marketing
The marketing landscape increases in complexity every year with the introduction of new marketing channels. In developing a marketing plan, many questions come to the business owner’s mind: Which channels are the most effective for me? Which social media platforms should I be on, and how often should I post? How do I get an email marketing program going? How do I encourage word of mouth? What is SEO?
Creating a marketing plan allows you to take a step back, consider your unique business context, and take a strategic approach to allocating your time and budget.
Benefits of Marketing Planning
- Strategic direction to provide a clear roadmap for marketing efforts
- Budget plan to help you know where your marketing dollars are going
- Improved audience targeting
- Better return on marketing investment
- Internal team alignment around goals
- Better coordination and execution of marketing efforts
- Measured effectiveness
How We Can Help
Allow us to work alongside you on creating your marketing plan. Stradtner Strategic approaches strategic marketing planning as a coaching partnership. We guide you to uncover your own insights, ideas, and goals, offer expertise of our own, and then shape all of this exploration into an actionable plan.
We lead you through the steps of marketing plan development:
- Determine your target customer demographic
- Map your customer journey
- Analyze your current business context
- Evaluate your current marketing efforts
- Create an actionable plan scaled to your time and budget that will help you achieve results
