Paid Media to Grow Your Business
Perhaps you’re a new business—your store is ready for shoppers and your website awaits inquiries. Or maybe you’re an established company, and you’re looking to expand your customer base. Now what? How do you get more customers “in the door”?
Whether you’re a new enterprise or your company has been around awhile, paid media may be a good choice for your marketing plan.
Benefits of Paid Advertising
There are many free or low-cost marketing tactics your business can employ. For some, the marketing “essentials” may be enough to profitably get your message out. For others, to stand out in a competitive landscape, paid advertising may be a necessary component of your marketing plan.
Within paid advertising, there are many options available to a business. There is traditional media like radio or newspaper. And there is digital marketing, such as Google Ads or social media ads. The benefits of both traditional and digital paid media include:
Brand Awareness
Getting your message out helps to build familiarity and credibility.
Increased Visibility
Exposure to a larger audience helps you to grow your customer base
Targeted Advertising
One of the benefits of digital media, and to some degree traditional media, is the ability to reach audiences most likely to be interested in your product or service.
Measurable Results
Analytics of your ads allow you to understand if your marketing dollars are being spent effectively.
Competitive Advantage
Putting your communications front and center helps to differentiate you from others in your market.
How We Can Help
The right “marketing mix” of digital and/or traditional marketing channels for your business depends on factors such as your target audience or industry and even your own budget and expertise. For many small businesses serving a local geographic area, a blend of both traditional and digital opportunities is a good balance.
If you’re uncertain what would be a good approach for your business, Stradtner Strategic can help you plan and execute a paid media strategy that gets customers in your door or on your website.
