If you’re considering hiring someone to build a website for you, or if you already have a website contract but are considering a change, the information below covers what to know before hiring a web designer, including the basics of how websites work, different agency pricing models, and tips to keep in mind when deciding whom to hire.
There’s a lot of talk right now about SEO in the age of AI search. Everything from people saying “SEO is dead” to the use of terms like “vector indexing,” it’s hard to know whether you’re still on the right track with your SEO strategy. If you’re reading this, particularly if you are a small
AI Search: Make These Manageable Changes to Your SEO Strategy Today Read More »
I’m a marketer who dislikes social media. Now, I don’t hate it as a communication channel for marketing. I love that businesses have these tools to share their story and just generally have real-time reach with their audience that we never had before. What I hate is the user side of social media—because it can bring out the absolute worst in human beings.
Many of us are exploring how AI can make content marketing easier. AI can be a powerful tool to speed up our work, but it comes with a few caveats. Learn more about how to use AI to write marketing content strategically and thoughtfully.
How to Thoughtfully Use AI to Write Marketing Content Read More »
If you’re wondering if it’s time to hire a marketing agency for social media, take a look at the pros and cons, as well as the qualities to look for in an agency if you decide to outsource.
Should You Hire a Marketing Agency for Social Media? Read More »
When you’re looking for help with your marketing, and you go on Google or ChatGPT and read some articles, you’re going to find a lot of similar information. One marketing effort, however, that is not talked about as often is community engagement marketing.
The Most Underrated Tactic for Local Businesses: Community Engagement Marketing Read More »
Outsourcing your marketing can be a strategic solution, but what are the average costs of marketing services?
What is the Cost of Marketing Services in South-Central and Southern Indiana [2025]? Read More »
You know you need to market your business, but maybe you’re not sure where to start. Determining what is best for your company involves research, creativity, execution, and honestly, some trial and error. Fortunately, there are some tried and true steps you can take to get your business on the right track.
How to Market a Small Business: What to Do First Read More »
Local SEO is a critical component of search engine optimization that is particularly relevant and important for businesses serving a local audience. The practice of local SEO helps your business gain online visibility in a specific geographic area in order to compete with other local businesses.
Learn how to repurpose content for your small business marketing. Save time, maximize your reach, and boost SEO with our expert tips.
How to Repurpose Content in Your Small Business Marketing Read More »