Key Takeaways Here are 4 reasons why it is often better, if you are a business marketing to a local audience, to choose a locally based marketing agency. Many of my blog posts stem from conversations I’ve had with clients or from issues currently being discussed in the marketing world. Here in the Bloomington/Ellettsville, Indiana
Key Takeaways How to Optimize Your Google Business Profile for Local SEO If you’re looking for a local business, one of the first places you may turn is Google. Typing in “coffee near me,” for example, brings up a listing and map of coffee shops close to your location. Each of these entries of local
How to Optimize Your Google Business Profile for Local SEO Read More »
Are you wanting to have a website built, but you’re not sure how the process works? Every web design agency does things a little differently, and it can certainly feel a little overwhelming to get started. The goal of this guide is to demystify the process so you have a better understanding of what happens
If you’re considering hiring someone to build a website for you, or if you already have a website contract but are considering a change, the information below covers what to know before hiring a web designer, including the basics of how websites work, different agency pricing models, and tips to keep in mind when deciding whom to hire.
There’s a lot of talk right now about SEO in the age of AI search. Everything from people saying “SEO is dead” to the use of terms like “vector indexing,” it’s hard to know whether you’re still on the right track with your SEO strategy. If you’re reading this, particularly if you are a small
AI Search: Make These Manageable Changes to Your SEO Strategy Today Read More »
I’m a marketer who dislikes social media. Now, I don’t hate it as a communication channel for marketing. I love that businesses have these tools to share their story and just generally have real-time reach with their audience that we never had before. What I hate is the user side of social media—because it can bring out the absolute worst in human beings.
Many of us are exploring how AI can make content marketing easier. AI can be a powerful tool to speed up our work, but it comes with a few caveats. Learn more about how to use AI to write marketing content strategically and thoughtfully.
How to Thoughtfully Use AI to Write Marketing Content Read More »
If you’re wondering if it’s time to hire a marketing agency for social media, take a look at the pros and cons, as well as the qualities to look for in an agency if you decide to outsource.
Should You Hire a Marketing Agency for Social Media? Read More »
When you’re looking for help with your marketing, and you go on Google or ChatGPT and read some articles, you’re going to find a lot of similar information. One marketing effort, however, that is not talked about as often is community engagement marketing.
The Most Underrated Tactic for Local Businesses: Community Engagement Marketing Read More »
Outsourcing your marketing can be a strategic solution, but what are the average costs of marketing services?
What is the Cost of Marketing Services in South-Central and Southern Indiana [2025]? Read More »