Effective Marketing: Lessons from a Caterpillar
Effective marketing is like a butterfly’s life cycle: attract attention, nurture growth, evolve when needed, and transform.
Yes, You Can: Get Started with Search Engine Optimization
Of all the different marketing tactics out there, it seems like the one least understood by business owners, and even many small business marketing managers, is SEO, or search engine optimization. The reality is, it is indeed possible for you to make significant strides yourself with a little time and creativity.
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How to Do Local Content Marketing
Content marketing is the creation and publication of useful content online in an effort to attract and engage customers, ultimately driving sales. Learn more about how content marketing can help you reach your target audience.
Marketing Lessons from the 1980s—What Still Works Today
Marketing lessons from a local pharmacy’s 40-year success story. Community engagement, personalized service, relationship building, and value provision are as effective today as they were in the 80s.
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The Importance of Owned Media in Your Marketing
A recent social media outage underscores the importance of maintaining “owned media” alongside your social media marketing channels.
