It is common knowledge that marketing is an important part of running a business. Contrary to popular belief, there are plenty of cost-effective ways to get your message out.
4 Budget-Friendly Local Marketing Ideas for Small Businesses Read More »
It’s a crowded business landscape today. You want to determine what makes your business unique. This is called your unique selling proposition (USP). Determining your USP requires some research and introspection, and in this guide, we will walk you through how to define your USP.
It used to be, when we talked about “optimization for search,” that we were primarily referring to optimizing our website content for search engines like Google and Bing. Now, “search” is an essential technique to be applied to both search engine results as well as social media platforms.
Social Media SEO: How to Optimize Social Content for Search Read More »
In today’s digital world, it is important for even small businesses to be visible online. Here are 5 tips to help your small business improve its website ranking.
5 Tips to Improve Your Small Business Website Ranking Read More »
Effective marketing is like a butterfly’s life cycle: attract attention, nurture growth, evolve when needed, and transform.
Of all the different marketing tactics out there, it seems like the one least understood by business owners, and even many small business marketing managers, is SEO, or search engine optimization. The reality is, it is indeed possible for you to make significant strides yourself with a little time and creativity.
Yes, You Can: Get Started with Search Engine Optimization Read More »
Content marketing is the creation and publication of useful content online in an effort to attract and engage customers, ultimately driving sales. Learn more about how content marketing can help you reach your target audience.
Marketing lessons from a local pharmacy’s 40-year success story. Community engagement, personalized service, relationship building, and value provision are as effective today as they were in the 80s.
Marketing Lessons from the 1980s—What Still Works Today Read More »
A recent social media outage underscores the importance of maintaining “owned media” alongside your social media marketing channels.